The key to crafting effective emails is figuring out what you can do to get the average and jaded Internet user to actually care about what you have to say, instead of just making content that immediately gets deleted, or worse gets blocked or auto-filtered.
Attached are a few emails I designed while working as a freelancer for Sullivan’s solutions along with the statistics for the campaigns. The goal was a fast turnaround time and reusing certain brands.
The SuperMOOC emails were extremely targeted news bites for the SuperMOOC shirt fundraiser. The goal here was to integrate content from the Tumblr and Facebook posts into easy to use emails where design was less of a key. Attached are three email examples.